Make it 'till you get caught faking it, or whatever
Hey! It turns out that I'm a freelance everything, everyone! Amidst training for an elementary algebra content writing position, I have to finish a (possibly reoccurring) gig wherein I write as an expert on prominent artists (In a test assignment I apparently beat out a bunch of people who are actually qualified to do things like, say for instance, write as an expert on prominent artists). If that weren't enough, I just had another prospective client (in need of my graphic design SLASH copywriting services, of course) ask if I had any examples of sales writing. I didn't, but there was no need to trouble him with that fact. Instead, I decided to quickly write up such an example and send it to him. Because, how hard can writing sales copy really be? (Answer: Hard... in that sales copy is typically replete with sentence fragments. I hate writing in fragments.)
The question, then, was what do I write sales copy for... well, I like climbing; and I really like my Petzl ATTACHE carabiner which I found at Duncan's Ridge. So, yeah, I figured, "why not?" And, yes, that is Neue Haas Unica, the font originally intended as the upgrade to Helvetica, but lost until recently. Thanks for noticing.