D. Allen
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Old Blog

David Allen is a mathematician, graphic artist, writer, personal trainer, and video producer for-hire.  But, honestly, you'll be lucky if he blogs on any of these things.  He'll probably just tell you how his day is going (or how yours should be).

Make it 'till you get caught faking it, or whatever

Hey!  It turns out that I'm a freelance everything, everyone!  Amidst training for an elementary algebra content writing position, I have to finish a (possibly reoccurring) gig wherein I write as an expert on prominent artists (In a test assignment I apparently beat out a bunch of people who are actually qualified to do things like, say for instance, write as an expert on prominent artists).  If that weren't enough, I just had another prospective client (in need of my graphic design SLASH copywriting services, of course) ask if I had any examples of sales writing.  I didn't, but there was no need to trouble him with that fact.  Instead, I decided to quickly write up such an example and send it to him.  Because, how hard can writing sales copy really be? (Answer: Hard... in that sales copy is typically replete with sentence fragments.  I hate writing in fragments.)

The question, then, was what do I write sales copy for... well, I like climbing; and I really like my Petzl ATTACHE carabiner which I found at Duncan's Ridge.  So, yeah, I figured, "why not?"  And, yes, that is Neue Haas Unica, the font originally intended as the upgrade to Helvetica, but lost until recently.  Thanks for noticing.