Once upon a time, I spent an entire workday 3D-modeling a VHS cassette. At the time, it seemed like the right thing to do. I should have, however, invested my time in technology futures--spending, instead, the ten minutes required to model a DVD. That would have freed up enough time to, say, DO ANYTHING OTHER THAN MODEL A VHS CASSETTE.
Recently, I was working with Webscape Developers in making a logo for my mom's new website. Her business concerns itself with taking pictures of peoples' beloved animals, and crocheting afghans with those images in them (which are called, of course, "petghans"). It's pretty neat, actually.
My mom's specifications for the logo went something like "It could probably have a crochet hook in it," which made enough sense. So, I started shooting ideas back and forth with John at Webscape Developers for logos with crochet hooks in them. They were all sort of homeomorphic to this
My mom liked these well enough (but mothers must like everything their children do, so, who knows). Therefore, much time was spent tweaking these ideas and their typeface to try and arrive on a good-enough final product. It was reminiscent of the time I spent modeling, and placing, the tiny screws which "held together" a fictitious VHS tape long ago. Then it occurred to me--My mom's customers don't care about crochet hooks. They might not even know what the stupid things are! (Sorry, mom, they're not stupid, I just got worked up.) In fact, a picture clue on Jeopardy recently was a crochet hook; meaning the answer is "what is a crochet hook?" What indeed, Jeopardy. What indeed.
So, I scrapped it all. My mom's would-be customers probably like animals more than tools with a hook at one end used to draw thread or yarn through knotted loops. So I spent the ten minutes required to make this logo:
A logo which my mom loved, and not merely liked. If you love what you do, perhaps you should also love the image meant to represent it.
Anyway, I suppose the important point is that, in France, Captain Hook is called "Capitan Crochet," which does not seem nearly as scary.